Dayna Meagher

Eyelash Extension Marketing Guide & Tips For Your Business

TLDR; To market your lash business effectively, you need to build a strong brand identity, master digital marketing (especially SEO and social media), retain clients with smart strategies, and leverage tools like email campaigns, booking software, and local collaborations. These tactics help you attract new clients while keeping your loyal ones coming back. Why a …

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Detailed view of lash extension application process.

How to Remove Eyelash Extensions Safely and Professionally

TLDR; To safely and professionally remove eyelash extensions, use a professional lash remover or oil-based remover like coconut or olive oil, and gently wipe downward without tugging. For best results and to avoid lash damage, professional removal is highly recommended. Safe Eyelash Extension Removal: Why It Matters Removing eyelash extensions improperly can lead to damaged …

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Brow Wax and Tint Course

What’s the Difference Between Brow Lamination and Waxing?

TLDR; Brow lamination reshapes and tames brow hairs to create a fuller, fluffy appearance, while brow waxing removes unwanted hairs for a clean, sculpted shape. Lamination changes the texture of your brow hairs, waxing changes the shape by removing them. What is Brow Lamination and Waxing? Many clients and even beginner beauty students mix up …

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How Do Makeup Artists Clean Their Brushes?

TLDR; Makeup artists clean their brushes between clients using fast-drying, alcohol-based sanitizers or wipes to remove makeup residue and kill bacteria. They follow up with deep cleaning (typically weekly) using gentle cleansers, soap, and water to maintain hygiene and extend brush life. Makeup Sanitation: Why Cleaning Brushes Between Clients Is Non-Negotiable Dirty makeup brushes are …

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